Prototype first: the cheapest insurance in software.

The most expensive sentence in custom software is "that's not what I meant." It's almost never anyone's fault — written requirements are a terrible way to describe how software should feel to use.

A prototype fixes that. Before production code, we build a clickable version of the product and put it in front of the people who'll use it daily. Decisions get made on something real. Misunderstandings surface when they cost hours, not months.

What a prototype is not

It's not a picture of screens, and it's not a throwaway. The flows and interface decisions carry straight into the build. You commit to a small, fixed cost to validate the idea — and only then to the rest.