Work
Every project ends with a number.
Not a mood board. If a site did not measurably change something for the business, it does not go on this page.
2026 · Shopify build
Pellstone Mill
A stone-ground grain mill selling flour to home bakers and small bakeries.
3.4x Online orders, first quarter after launch
2025 · Brand and site
Marrow Ceramics
A two-person ceramics studio making tableware for restaurants and collectors.
11 min Average time on the collections pages
2025 · Site
Tallow & Thyme
A small-batch soap and candle maker at farmers markets across southern Indiana.
1.1s Largest contentful paint, down from 6.8s