How to redesign a website without losing your search rankings.

A redesign that tanks your search traffic isn't a redesign — it's a trade you didn't agree to. The good news: protecting rankings through a rebuild is mostly discipline, not magic.

The short version

Inventory every URL that gets traffic before anything else. Map each one to its new home and 301-redirect anything that moves. Keep the content that earns rankings — improve it, don't delete it. Launch with the redirects in place, not "next sprint." Then watch Search Console for a few weeks like it owes you money.

None of this is glamorous. All of it is the difference between a redesign that compounds your visibility and one that resets it.