Stoneware mugs
$28
For shops, restaurants and galleries
Someone is standing outside deciding whether to come in.
They are on a phone, on a sidewalk, with about eight seconds of patience. That is the entire design brief.
Madison's historic district runs to 133 blocks and more than 1,600 historic structures. On a Saturday it fills with people who drove an hour and are choosing, block by block, where to spend the afternoon.
Almost none of that decision happens on a laptop. It happens on a phone, outdoors, in daylight, on patchy signal — which is why a slow site with a hero video is worse than no site at all.
8 sec Roughly how long a visitor on the sidewalk will wait before moving to the next shop.
So hours come first. Then the address, then what you actually sell. Everything else is below the fold, and the whole page loads in about a second on cell data.
What's included
- Hours, address and "open now" above everything
- Google Business Profile set up properly
- Built to load in about a second on cell data
- Menu or product highlights you can edit
- Events, festivals and seasonal hours
- Optional small store for shippable goods
- Photography direction
From $3,500 · three to five weeks
Sample
Belle & Bower
A homewares shop in an 1870s storefront. Open until six, two doors from the fudge shop — stated before anything else.
belleandbower.com Sample
Worth knowing
This is the one trade where neighbours talk. Shops two doors apart send each other customers all day, and they compare notes on who built what. Do one well on Main Street and the next two tend to follow.
January and February are the right months to build. Nobody wants a new website in the week before a festival.