Good projects don't happen by accident.
Six stages, each with a clear deliverable and a decision point. You always know where the project stands, what we're working on, and what happens next.
Discover
We learn the business, the audience, the goals, and the constraints — by talking to you and, where it matters, to your customers.
- Kickoff workshop
- Findings summary
- Success criteria we'll measure against
Define
Discovery becomes a plan: what we're building, in what order, and what it costs. Nothing is designed until this is agreed.
- Project strategy and requirements
- Sitemap or product scope
- Roadmap with dated milestones
Design
The experience takes shape — structure first, then interface. You review clickable prototypes, not static pictures.
- Wireframes and user flows
- UI design and design system
- Clickable prototype for sign-off
Build
Development runs in stages with working previews throughout, so the first time you see the product is never launch day.
- Staged working previews
- Integrations with your systems
- Testing as we go, not just at the end
Launch
Final QA, performance and accessibility checks, content in place, and a clean release — plus training for your team.
- Pre-launch QA report
- Deployment and DNS handled
- Training and documentation
Grow
We measure what we shipped against the success criteria from Discover, then keep improving what the numbers say to improve.
- Analytics review
- Prioritized improvement list
- Ongoing development plan, if you want one
What it's like in practice.
Communication
A weekly check-in, a shared channel for quick questions, and a standing link to the work in progress.
Feedback and approvals
You review real, working previews — not static mockups — and each stage closes with your sign-off before the next begins.
Milestones and timelines
The roadmap from Define breaks the project into dated milestones. If a date moves, you hear it from us first, with the reason.
After launch
Every project includes a post-launch support window. Most clients continue with ongoing development from there.
A better process makes better work.
Tell us what you're working on and we'll walk you through exactly how we'd run it.